Designing Business Cards & Flyers for Real-World Stops: Legibility, Folding, and Distribution Tips
If a business card or flyer looks good only at 600% zoom, the job is already in trouble. Real people see print pieces while walking, folding, pocketing, and half-paying attention. That is the entire game. What makes a small-format piece actually work? Usually the same four questions: Can I read it fast? Does the message…