Creative Brief Template for Venue Campaigns

Project overview
- Campaign goal:
- Venue/location:
- Primary audience:
- Key dates:
- Decision-makers:

Brand and assets
- Logo files:
- Font references:
- Color references:
- Approved photos:
- Usage rights or licensing notes:

Audience and offer
- Who this is for:
- Main message:
- Call to action:
- Offer details:
- Legal or compliance notes:

Print and placement specs
- Banner sizes and quantities:
- Flyer sizes and quantities:
- Brochure format and folds:
- Material or finish notes:
- Placement details:

Renderings and floor plan inputs
- Reference photos:
- Dimensions:
- Must-show elements:
- Perspective preferences:
- Labeling or callout notes:

Radio section
- Station and airtime context:
- Spot length options:
- Tone reference:
- Voice preferences:
- Pronunciation notes:
- Approval requirements:

Production constraints
- Hard deadline:
- Proofing steps:
- File delivery format:
- Version naming:
- Final handoff details:

Approval workflow
- First reviewer:
- Final approver:
- Revision rounds:
- What counts as final:
- Backup contact: